This feature quantifies the impact of an anomaly reported, in monetary terms, in contrast to the Impact feature which weighs the statistical importance of a ticket.
It can refer to a “missed revenue opportunity”, in the case of a negative-sentiment anomaly reported, e.g. entrances are below the minimum expected limit, or “gained revenue opportunity” when referring to a positive-sentiment anomaly, e.g. bounce rate is below the minimum expected limit.
This feature is currently supported for the following data sources and metrics:
GA3 ("Entrances" and "Bounce rate")
GA4 ("Sessions" and "Engagement rate")
Adobe Analytics ("Entries" and "Bounce rate")
How it works
Depending on whether the two metrics are above or below their expected values, the calculation takes into account the missed or gained traffic, the conversion rate, and the average order value of the reported micro-segment (engaged traffic only) in the look-back window.
For monetized impact to be calculated and displayed, the following metrics must be available and above zero value for the last 28 days in the account’s data source, for the micro-segment reported:
GA3 & GA4: "Revenue" and "Transactions"
Adobe Analytics: "Revenue" and "Orders"
In this case, the respective ticket carries a dollar sign on the card in the tickets feed, and the tab reads "Revenue opportunity (±$)", displaying the missed/gained revenue opportunity between brackets:
If these metrics are not available in the data source, or they are at zero value for the micro-segment reported on the ticket for the last 28 days, it is not possible to calculate monetized impact.
In both these cases, the respective tickets won’t carry a dollar sign, and the tab will read "Revenue opportunity (n/a)", while the following message will appear:
Contact us if you would like to learn more and/or discuss the option of enabling this feature in your account!